Technology is such an integral part of the 21st-century workplace that any business without some level of technical savvy will likely fail. It is that critical. If you’re intimidated by hardware, software and all the interconnectedness of the internet, you may look for excuses to stay offline, but don’t! Here’s why.
Make Your Business More Efficient
At its most basic level, technology allows you and your employees to be more productive and efficient. Whether you’re using a word processing program that allows you to edit with ease or an electronic bookkeeping system that pulls data at the touch of a keystroke, technology makes life easier. You can schedule sales calls and appointments, track employee time, and perform many tedious tasks that once took hours in only minutes.
Ensure Computational Accuracy
When it comes to business, you can’t stay in business if you don’t have the numbers right. Modern spreadsheets like Excel, with its hundreds of computational formulas, help ensure accuracy. Accounting programs like QuickBooks allow you to accurately keep inventory, make and record sales, manage and pay bills, and handle payroll. Consider the time and cost once required to compile financial information. Now, your books can be regularly maintained in a software program and your financial statements can be generated in moments.
Be Competitive In the Marketplace
Whatever product or service you provide, you need to compete. Your competitors use technology, so you need to as well. The internet allows you to do more than just stay neck and neck with other businesses; it can push you ahead. Use digital marketing to promote your company and online sales tools to sell across the street and across the globe. Embrace Customer Relationship Management (CRM) systems that allow you to track what your customers do and like. Wouldn’t it be great if you could target the right customer at the right time in the consumer journey so they turn to you instead of a competitor? You can with technology.
Be Industry Relevant
Regardless of your industry or profession, there is technology honed to make what you do easier. If you work in health care, there are countless technologies that save lives, protect patient privacy rights, and make sure providers get paid through insurance. If you’re a farmer, engineering marvels and robotics will help you maintain crops and improve yield. For a composer, there’s Pro Tools, a digital audio recording system. A teacher who is looking to impact the next generation of great thinkers won’t be able to do it without technology.
Communicate More Effectively
Whether you instant message or use Slack with a co-worker across the hall or Skype with clients across the ocean, technology has made connecting in real time easier than ever. Follow up that voice or FaceTime call with an email to recap and clarify. Connect on LinkedIn to network interoffice and interindustry. Use Facebook, Instagram and Twitter to communicate directly with your customers. Create and promote your brand and get your message directly to the consumer.